Illuminating a Legacy of Leadership
Who They Are
The Grand Jurisdiction of Nevada International Order of the Rainbow for Girls (Nevada IORG) is part of a century-old international youth organization dedicated to leadership, service, and personal growth for young women. Rooted in values of faith, hope, and charity, Nevada IORG provides mentorship, community, and skill-building experiences for girls ages 11–20 across the state.
As the organization moves into a modern era, its leaders recognized a need to update their image and communication tools to engage today’s families and volunteers. They turned to MCBCreative to help clarify their story, unify their statewide identity, and build a website that reflects both their rich history and forward-looking vision.
Challenge
Despite a strong network of parent-volunteers, members and alumni, Nevada IORG’s digital presence had fallen behind the needs of modern audiences. Their previous website was cumbersome, outdated, difficult to update, and primarily served internal users.
Key challenges included:
-
Unclear messaging that didn’t effectively communicate the organization’s purpose to parents, potential members, or donors.
-
Disjointed branding across local assemblies, making it hard to present a unified statewide identity.
-
Limited functionality that made event registration, contact, and resource sharing burdensome.
-
Lack of visual storytelling to show the energy, sisterhood, and community service that define the IORG experience.
The leadership wanted a fresh, accessible platform that could attract new members, engage alumnae, and simplify communication—without losing the warmth and tradition at the heart of IORG.
Solution
Through MCBCreative’s Brand Illumination™ process, we worked with Nevada IORG’s leadership to clarify their core message, define their audiences, and establish a cohesive brand voice—one that celebrates tradition while embracing growth.
We then mapped a clear strategy for a new website designed to:
-
Showcase the IORG experience with vibrant imagery, storytelling, and approachable language.
-
Streamline navigation for parents, girls, advisors, donors, and potential members.
-
Centralize statewide information like events, leadership updates, and assembly resources.
-
Build connection through an updated design system that reflects the organization’s values of service, leadership, and community.
The new site will help Nevada IORG shine brighter—inviting the next generation of girls to lead with confidence, compassion, and curiosity while making it easier for volunteers and alumnae to stay engaged in the organization’s mission.
Creative Services Provided
