Dragon Dental Medicine Group

Crafting the Future of Restoration Dentistry

Dragon Dental Medicine Group is a thriving dental practice in the bucolic Carson Valley. Dr. Dragon began the practice nearly 40 years ago and has dedicated his professional career not only to the quality care and concern for his patients, but to being an effective and influential voice within his industry.

Challenge

Dragon Dental Medicine Group faced several branding challenges that hindered its ability to attract new patients and position the practice for future transition. The existing branding—including the logo, website, and print materials—felt outdated and failed to reflect the heart and soul of the practice. This not only made it harder to stand out in a competitive market but also posed a challenge in attracting a younger partner to carry the practice forward. Additionally, while Dr. Dragon has been a pioneer in dental innovation, the practice lacked a clear communication strategy to educate patients about new treatment options, such as advanced TMJ technology.

Despite a 40-year legacy of compassionate, holistic care, Dragon Dental’s online presence didn’t effectively showcase its impact. The website primarily featured short, generic reviews, missing the opportunity to tell meaningful patient stories that highlight the practice’s unique approach. Furthermore, key differentiators that set Dragon Dental apart from competitors were not clearly articulated, making it difficult for prospective patients to immediately understand the exceptional level of care and expertise offered.

Solution

Through the Brand Illumination ™ process, MCBCreative transformed Dragon Dental Medicine Group's brand to reflect its exceptional care and innovation. We developed a fresh visual identity with a new logo, font library, and color palette, alongside a modernized website designed for clarity and engagement. Updated office and team photography added authenticity, while clear calls to action made it easy for prospective patients to connect.

Beyond visuals, we helped define a compelling brand voice and crafted a concise, impactful story woven throughout their marketing. Updated exterior signage reinforced brand recognition, and we guided a shift from underperforming social media to direct email communication for stronger patient engagement. Now, Dragon Dental’s brand aligns with its expertise, innovation, and patient-focused care.