An Exceptional Landmark
The Pioneer Center for the Performing Arts has been the premier performing arts facility in Northern Nevada since it opened in 1968. It remains the most prominent feature of downtown Reno and the anchor of Northern Nevada’s arts and theater community.
From its dazzling gold dome to its gleaming midcentury modern interior, the Pioneer Center for the Performing Arts is an unforgettable architectural and cultural landmark. The building is often referred to as “the Golden Turtle,” but its actual name derives from the statue of a pioneer family that stands on the front plaza.
The Pioneer Center is listed in the national, state, and city registers of historic places.
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Challenge
Over the course of the Pioneer Center’s exceptional history, there had not been a consistent portofolio of compelling images captured for use in marketing, promotion, or for historic documentation. The Executive Director, Dennyse Sewell, and her staff identified this lack of visual assets as an area of opportunity.
Solution
Assembling a robust portfolio of professional photography has given the Pioneer Center a selection of high-qualtiy, brand-based assets to showcase the elegance of the space, make it attractive to donors and patrons, create a visual record of the theater’s history, and illustrate the unique features of the theater.
Creative Services Provided
- Brand Strategy
- Architectural Photography
- Videography and Drone
Client
Pioneer Center for the Performing Arts
