Gifted LaLa

Saving time and spreading joy

Gifted LaLa is a concierge gift-giving service designed for people who value thoughtfulness but don’t always have the time to plan it. From curating meaningful, often locally sourced gifts to handling planning, wrapping, and shipping, Gifted LaLa transforms gifting from a task into an experience.

The brand is rooted in joy, connection, and intention, helping both individuals and businesses give gifts that feel personal, memorable, and effortless.

As Gifted LaLa prepared to launch, they knew their offering was special, but needed a brand foundation that clearly communicated their value and supported growth during peak gifting seasons.

Challenge

Gifted LaLa entered the market with a strong concept and infectious energy, but lacked the strategic brand structure needed to show up confidently and consistently.

Key challenges included:

Undefined brand positioning
The service was unique, but the value wasn’t clearly articulated for first-time visitors or potential corporate clients.
Inconsistent visual and verbal identity
Without a cohesive brand system, it was difficult to present a polished, professional presence across platforms.
Need for clarity before launch
With the busiest gifting season approaching, Gifted LaLa needed to move quickly while still building something intentional and scalable.
Telling the right story
The brand needed to communicate that this was more than gift wrapping, it was about creating meaningful moments and experiences.

Solution

MCBCreative partnered with Gifted LaLa to create a clear, confident brand foundation that could support launch and long-term growth.

Our work included:

Brand strategy and positioning
We clarified Gifted LaLa’s purpose, audience, and differentiators, establishing a brand story centered on experience, care, and ease.
Brand voice development
A warm, upbeat, and approachable voice was defined to reflect the personality behind the brand while remaining professional and trustworthy.
Visual brand identity guidance
We refined the visual direction to feel bright, celebratory, and polished, creating consistency across digital and print touchpoints.
Website messaging and structure
We developed clear, customer-focused website content that explains services, communicates value quickly, and invites users to take action.
Launch-ready foundation
Every decision was made with scalability in mind, ensuring the brand could grow into corporate gifting, seasonal services, and future offerings.

The Result

Gifted LaLa launched with a brand that feels as thoughtful as the gifts they deliver. The new foundation allows them to show up with confidence during peak gifting seasons, connect emotionally with their audience, and clearly communicate the ease and value of their concierge approach.

The result is a brand that doesn’t just sell gifts, it delivers memorable experiences, beautifully wrapped and thoughtfully planned.