Stock photography is plentiful online and ranges in prices from free to pricey depending upon your needs. Whether you spend a lot, or a little on stock photography for your marketing collateral, there are many reasons to consider engaging a commercial photographer to create a portfolio of custom images for your marketing needs. Here are a few of the benefits of going custom:
Your business is like no other, and your marketing visuals should reflect that uniqueness. Custom brand-based photography captures your company’s essence, values, and personality in every shot. Clients love authenticity, and it builds trust faster than you can say "cheese."
With custom photography, you're the author. In partnership with an experienced commercial photographer, you can craft a brand-based narrative that resonates with your audience, sharing your journey, values, and the heart behind your business. It's storytelling that draws people in and makes them feel connected.
Your team is your secret sauce. With custom photography, you can spotlight the real people behind your business. Highlight their expertise, personalities, and camaraderie. This not only builds trust but also humanizes your brand and solidifies your corporate culture.
If you have a physical location, why not flaunt it? Showcasing your office, studio, or store through custom photography gives potential clients a sneak peek into where the magic happens. It’s like inviting them for a virtual tour!
With stock photography, you run the risk of competing businesses using the same images. Custom photography keeps your visuals fresh and exclusive, setting you apart from the crowd and ensuring a consistent visual identity.
Eye-catching, personalized visuals are more likely to grab attention on social media and other marketing platforms. Custom photography increases engagement, encouraging your audience to like, comment, and share your content.
As a business-owner, you're forward-thinking. Custom photography isn't just about today; it's an investment in your future. High-quality visuals can be repurposed and reused across various campaigns, saving you time and money in the long run.
Custom photography helps your business' brand tell your unique story, build trust, and stand out in a world crowded with visuals. From showcasing your team to highlighting your space, each shot is the next brushstroke in the masterpiece of your brand.
Engaging a commercial photographer that understands business and takes a brand-based approach to your photography session can help you to visualize and create a fabulous image portfolio for all of your marketing needs. Whether you decide to work with MCBCreative or another experienced commercial photographer, custom photography for your business' marketing needs is well worth the investment.