Building Concepts, Inc. & Treehouse Design Group

Bringing a legacy brand up to date

With nearly 30 years of experience in consulting, engineering, and custom home design, Building Concepts, Inc. (BCI) is an industry leader in providing exceptional quality, innovative ideas, and commitment to client satisfaction. In 2018, the architectural design arm of BCI was spun off to form the Treehouse Design Group.

Together, BCI and Treehouse Design Group provide comprehensive services for all manner of residential housing projects - from stunning custom homes to thoughtfully crafted remodels and additions. All of their projects are professionally engineered to complex and exacting specifications unique to the mountain west.

Challenge

When the logos for both BCI and Treehouse Design Group were created, they were not accompanied by well-defined brand guidelines. Naturally, the materials became inconsistent, watering down the power of the original logo. BCI and Treehouse Design Group have delivered countless projects in Northern Nevada, the Lake Tahoe Basin, and the Eastern Sierra, but they did not have photographs of many of their recent projects to share with prospective clients or to include on their website.

Solution

BCI’s longevity and sterling reputation lent the brand perfectly to a refresh of the existing logo to make it look a bit more modern. Comprehensive brand guides were made for both brands to promote consistent brand application in the future. Complete business suites were created with the new brand styles and both websites audited for consistency. Project portfolio templates were created for both BCI and Treehouse Design Group and professional photography was captured of several of their prominent built projects.