The foundation of MCBCreative on the IMPACT Podcast
Ever wonder how or why someone takes the leap in to self-employment? Every entrepreneur has their own path. Here is a peek into mine.
I enjoyed the opportunity to speak with Kassandra Butterfield at the Adams Hub for Innovation on the IMPACT Podcast about how I got here and what motivates me everyday to build a business as a solo-preneur.
I am a vision translator. I use a brand-based approach with business owners / operators and help them to more accurately reflect the vision they have for their company through clear, consistent brand application and the creation of high-quality images.
I do all of that through my own company, MCBCreative. But how did I get here?
Grab a cup of coffee, give it a listen and enjoy getting to know MCBCreative and me a bit better!
A couple of highlights:
- 2:44 - What I brought forward from my previous career life.
- 5:47 - Forget work life balance, it is a teeter-totter
- 9:35 - Creativity can’t be forced
- 11:10 - Embrace the “And”
- 11:58 - Vision translator
- 12:58 - Your logo is not your brand
- 15:48 - A patchwork quilt of marketing does no favors to your brand
- 17:10 - Why high-quality images matter to your brand
- 18:05 - The process
- 21:00 - More than photography, brand read & consulting
- 21:29 - The fearless leap
- 23:15 - Curiosity matters and passion is infectious
- 24:27 - Corporate burnout culture - why we need each other
- 25:13 - Thoughts for aspiring solo-preneurs
- 26:00 - Yay “team M.C.”!
