by Mary Claire Boucher | Feb 26, 2025 | Business, Corporate Branding, Entrepreneurship
Visual Identity Best Practices Your logo and brand assets are the visual backbone of your business—your brand’s first impression, its signature. But if you’re not using them consistently or effectively across platforms, you’re likely missing out on opportunities for...
by Mary Claire Boucher | Jan 22, 2025 | Business, Corporate Branding, Entrepreneurship
…and How to Fix Them Branding your business can feel like juggling flaming torches while riding a unicycle—exciting but tricky. Even the savviest small businesses can make branding mistakes that hold them back. But don’t worry—we’ve got you covered! Below, we...
by Mary Claire Boucher | Jan 2, 2025 | Business, Corporate Branding, Entrepreneurship
Why Every Business Needs One in 2025 Your brand is the beating heart of your business. From your logo to your messaging, it’s what customers recognize, relate to, and ultimately fall in love with. But even the strongest brands need a little TLC now and then. That’s...
by Mary Claire Boucher | Jul 18, 2023 | Corporate Branding
Video from ‘Branding Your Business’ Workshop Establishing and creating a clear brand is an invaluable step in start-up business planning. It allows you to ground your identity from the get go – sharing your vision with your clients, prospects, and...
