Let’s start at the very beginning – a very good place to start

The foundation of MCBCreative on the IMPACT Podcast

Ever wonder how or why someone takes the leap in to self-employment? Every entrepreneur has their own path. Here is a peek into mine.

I enjoyed the opportunity to speak with Kassandra Butterfield at the Adams Hub for Innovation on the IMPACT Podcast about how I got here and what motivates me everyday to build a business as a solo-preneur.

I am a vision translator. I use a brand-based approach with business owners / operators and help them to more accurately reflect the vision they have for their company through clear, consistent brand application and the creation of high-quality images.

I do all of that through my own company, MCBCreative. But how did I get here?

Grab a cup of coffee, give it a listen and enjoy getting to know MCBCreative and me a bit better!

A couple of highlights:

  • 2:44 – What I brought forward from my previous career life.
  • 5:47 – Forget work life balance, it is a teeter-totter
  • 9:35 – Creativity can’t be forced
  • 11:10 – Embrace the “And”
  • 11:58 – Vision translator
  • 12:58 – Your logo is not your brand
  • 15:48 – A patchwork quilt of marketing does no favors to your brand
  • 17:10 – Why high-quality images matter to your brand
  • 18:05 – The process
  • 21:00 – More than photography, brand read & consulting
  • 21:29 – The fearless leap
  • 23:15 – Curiosity matters and passion is infectious
  • 24:27 – Corporate burnout culture – why we need each other
  • 25:13 – Thoughts for aspiring solo-preneurs
  • 26:00 – Yay “team M.C.”!

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